Tiffany’s Blue Mission

When we see or hear the words “little blue box”, chances are that one thing comes to mind: the jewelry boxes used by Tiffany & Co., a world class jeweler that has set the standard for engagement rings. Since its inception in 1837, Tiffany & Co. has been known for its fine jewelry’s signature style.

Lately, the Tiffany & Co. Foundation has been making a mission out of its signature color, Mission Blue to be exact. Mission Blue was a TED Prize wish made by Sylvia Earle “to ignite public support for a global network of marine protected areas, hope spots large enough to save and restore the ocean, the blue heart of the planet.” Sylvia’s rousing speech at TED ignited overwhelming interest into what would become an excursion of ideas. Mission Blue managed to raise $15 million for the good of our environment.

This is not the only mission for the Tiffany & Co. Foundation. In 2000, Tiffany established the foundation in order to concentrate its philanthropic efforts in two main areas of concern: the environment and the arts. Since saving the coral reefs has historically been a focus for the foundation, Mission Blue’s efforts fit right into this niche.

Tiffany’s philanthropic efforts began where its business was founded, mining. The foundation contributes funds to organizations that practice responsible mining and to ensure surrounding communities enjoy economic and social development as a result. Tiffany & Co. states that they are “guided by the belief that a successful company has a responsibility to the greater community.”