Citigroup realizes the importance of contributing to the society in which they operate. As such, Citigroup affiliates all over the world have pledged to support various good causes. This is made possible through the Citi Foundation, the company’s own charitable institution that supports economic empowerment of less-fortunate people in various communities. The company employs a “more than philanthropy” approach – an all-out campaign which involves Citi’s business resources and people to work to improve their philanthropic investments.
Citi addresses the needs of six focus areas in the community, which are: financial capability and asset building, microfinance, enterprise development, college success, youth education and livelihood and neighborhood revitalization.
In finance capability and asset building, Citi seeks to expand the financial capability of the underserved by helping them adopt positive financial behaviors and accumulate and preserve financial assets.
With microfinance, Citi supports the development of financially inclusive products supplied by microfinance institutions. This campaign then improves the financial inclusion of low to moderate-income businesses and individuals.
Enterprise development creates sustainable enterprise and jobs through the creation of employment opportunities for the same underserved demographic.
Recognizing the importance of education, Citi also builds college aspirations by removing financial barriers. This way, the youth of today can get equal opportunities to education, thus increasing their chances of financial security and success in the future.
Youth education and livelihood services increase income generation opportunities for young adults who display adequate skill. Qualified students can be employed in a minimum wage job or start their own business through this program.
Finally, neighborhood revitalization expands access to capital to strengthen communities. This program empowers the community on a macro level.
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