Thursday, November 29, 2012

Style + Philanthropy = Closets for Causes



Founded by designer Talia Bella, Closets for Causes is a premiere cause marketing agency that bridges the gap between style and philanthropy. Closets for Causes raises funds and awareness on behalf of non-profit organizations by working with some of Hollywood's biggest celebrities and auctioning off their pre-owned belongings. In addition, the agency generates celebrity buzz by integrating social media, blogs, viral videos, and other strategies in their campaigns. Closets for Causes' partner organizations include the American Red Cross, Hounds of Hope, Pencils of Promise, Children Mending Hearts, and the Special Operations Warrior Foundation.

The latest celeb to team up with Closets for Causes is comedian Michael Yo, who has donated many items from his personal wardrobe. Proceeds from the auction will benefit Susan G. Komen for the Cure. Yo's mother is a two-time breast cancer survivor, so the cause is very close to his heart. Other celebrities who have previously collaborated with Closets for Causes are Jenna Ushkowitz, Sophia Bush, and Brooke Davis.

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