Headquartered in Clydebank, West Dunbartonshire, Cahonas Scotland is a male cancer awareness charity founded by Ritchie Marshall. The non-profit was established to help improve Scotland's poor health record and raise the profile of male cancers in the country. By working with individuals, representative groups, and cancer-focused organizations, Cahonas Scotland ensures that men, especially those who are most at risk of significant health inequalities, have open access to information and are no longer embarrassed about their health issues.
Cahonas Scotland has four missions: to increase the availability of resources and support services that cater to the needs of men living with cancer; to educate the public about male cancers to reduce stigma and discrimination; to alleviate the suffering of men who have cancer; and to make sure the charity's efforts contribute to real positive change in male cancer awareness.
Recently, Cahonas Scotland launched its year-end fundraiser, the Celebrity Loosen Up Auction, on International Men's Day. Inaugurated in 1999 in Trinidad and Tobago, the annual International Men's Day is celebrated on November 19, and the theme for this year is “positive male role models.”
From now until November 25, fans can bid on autographed items donated by various celebrities from the worlds of music, movies, television, and sports. Cahonas Scotland hopes that the online auction and campaign will encourage men to discuss and deal with their health issues. Stars who have “loosened up” and donated ties and scarves include Sir Paul McCartney, Brad Pitt, Eric Clapton, Piers Morgan, Olly Murs, Brandon Flowers, and John Slattery. Female celebrities such as Katy Perry, Jessie J, Dita Von Teese, Sienna Miller, Amanda Holden, and Dawn Porter have also pledged their support to male cancer awareness. Money raised from the campaign will go towards Cahonas Scotland's efforts to advance education about male cancers and prevent discrimination and stigma around the cancer experience.
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