Tuesday, July 17, 2012
Yellow Bird Project Helps Charities and Indie Musicians
Founded in 2006 by Casey and Matt, two then-recent university graduates who were “like Bono on a mission”, Yellow Bird Project is a non-profit organization based in Montreal, Canada that collaborates with indie artists to design T-shirts for the benefit of their charities of choice. Devendra Banhart was the first musician to work with Yellow Bird Project, and since then, other artists such as Broken Social Scene, Tegan and Sara, Metric, Bon Iver, and Yann Tiersen have signed on.
In addition to raising money for good causes by selling exclusive tees, Yellow Bird Project aims to bring awareness to various charities and their objectives (through artists' endorsement), as well as raise the profiles of participating musicians.
Yellow Bird Project has also released the Indie Rock Coloring Book and Indie Rock Poster Book. Profits from both publications, which showcase indie art and music, go to the charities supported by Yellow Bird Project.
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