Everyone Matters Challenges You to Stop Judging for 24 Hours

Started by HeathCliff Rothman, Everyone Matters is a 2012 global “Don't Judge” campaign that aims to promote tolerance, inclusiveness, and equality. The idea came to Rothman one day when he was sitting at a cafe and people watching. He realized that he was being judgmental and knew he had to stop criticizing others.

Everyone Matters is inviting everyone to join the movement of not judging other people based on their skin color, food choices, sexual orientation, clothes, appearance, religion, and other characteristics. The campaign is looking for 100,000 people to join its 24-hour challenge – for 24 hours, participants cannot say or think things like, “His shirt is so tacky,” or “She shouldn't be doing that.”

The Everyone Matters 24-hour challenge will fall on November 19th, the anniversary of Abraham Lincoln's Gettysburg Address, in which the President urged to put an end to slavery. Celebrity supporters of the campaign include Sir Paul McCartney, Archbishop Desmond Tutu, Ellen DeGeneres, Nicole Kidman, Dame Judi Dench, and Natalie Portman.