People for the Ethical Treatment of Animals Gets Into the Action

The People for the Ethical Treatment of Animals (PETA), an American animal rights organization, is widely considered as the most aggressive yet most effective organization of its kind. The non-profit organization has over 300 employees, 3 million members and supporters, and affiliates in many countries worldwide, thus, making it the world’s largest animal rights and welfare group.

Its motto is widely known, too – Animals are not man’s source food, clothing, and entertainment and cannot be used for experimentation and abuse in any way. Its endorsers, such as Alyssa Milano, Kristen Wiig, and Alex Baldwin, are known for their strong stance against animal abuse, too, as well as for their willingness to make provocative public awareness ads.

Established in 1980, PETA currently has four core issues that its members, supporters and endorsers agree on. These issues are opposition to factory farming, animal testing, fur farming, and animals in entertainment, which are highlighted in strategic marketing campaigns and public awareness programs.