Every Mother Counts: A Campaign for Global Maternal Health

Founded by American model Christy Turlington Burns, Every Mother Counts is a non-profit organization committed to ending preventable deaths caused by pregnancy and childbirth worldwide. Every Mother Counts informs and inspires new audiences to take action to improve the health and well-being of girls and women around the globe. Burns has spent the last several years advocating for global maternal health, a subject she has been passionate about since becoming a mother in 2003.

Following the birth of her first child, Burns experienced a complication called post-partum hemorrhage (PPH), which is the leading cause of pregnancy-related death in the world. After learning that nearly 90 percent of deaths due to PPH are preventable, Burns committed herself to doing everything she could to change the statistics. In 2009, she traveled to Bangladesh, Guatemala, and Tanzania to film the documentary, “No Woman, No Cry,” which tells the stories of at-risk pregnant women. Every Mother Counts is an offshoot of “No Woman, No Cry,” serving as a resource for people who want to get involved and make a difference.