Sunday, April 14, 2013
GreenTreks Network: Telling Stories That Change the World
Headquartered in Philadelphia, Pennsylvania, GreenTreks Network, Inc. is an environmental communications non-profit organization dedicated to educating the public about the relationship between the health of the environment and the health of people. Through its award-winning documentaries, GreenTreks inspires people to take action towards a more sustainable way of life. Looking at the big picture but through the eyes of the individual, GreenTreks' productions feature people who adopt a hands-on approach to solving environmental issues. Each story is highly personal and action-oriented, communicating the power of the individual in making an impact and creating a healthier community.
GreenTreks' story began in the early 1990s, when the Environmental Fund for Pennsylvania (EFP) took on the challenge of demonstrating the interconnectedness of environmental, economic, societal, and individual health. To accomplish this, EFP traveled across the Commonwealth to find and film individuals who were helping their communities by protecting the environment. These stories became an Emmy Award-winning series that was broadcast in more than 5 million homes throughout Pennsylvania – a success that led to a strong interest both within and beyond the state. Thus, GreenTreks Network was founded in 2004 to meet the demand.
Since then, GreenTreks has produced several television programs which have aired on public television and cable access stations in all major US markets, as well as created web programs to accompany its documentaries. GreenTreks has also lent its creative expertise to various issues and causes, providing communications strategy and documentary production services to other organizations that share its vision of a more sustainable world. Through its programs and services, GreenTreks connects the big issues to real people and daily life; challenges individuals to reflect on the consequences of their actions; provides insight and motivation for change; encourages viewers to act in positive ways; and tell stories that change the world.
Over the years, GreenTreks has received many recognitions for its efforts in environmental education. The group's accolades include Emmy Awards, Telly Awards, and a Three Rivers Environmental Award.
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