WildAid Provides Aid for Wild Animals

Founded in 2000, WildAid is a charity committed to raising awareness and public support for wildlife conservation. With offices in London, San Francisco, Ecuador, China, Canada, and India, WildAid is currently led by Steve Trent, one of the original four founders of the organization. The only group focused on reducing the demand for endangered species products, WildAid creates customized, culturally sensitive multimedia campaigns to promote a positive shift in consumer behavior. Furthermore, the organization works to protect critical areas around the world to ensure the safety of wild animals.

WildAid ambassador and former NBA star Yao Ming recently visited the Ol Pejeta Conservancy in Kenya, which is home to various African wildlife, including the endangered black rhino.

“Poaching has become such a serious problem in East Africa, that last year alone, Ol Pejeta lost five of their 88 rhinos to poachers, which has been their greatest loss in twenty years,” wrote Yao on his blog. He is presently in Africa to help bring awareness to the poaching crisis that the continent's rhinos and elephants are facing.