Juicy Juice Plans to Donate 35 Million Pieces of Fruit to People in Need

Last month, Nestlé Juicy Juice, hunger relief charity Feeding America, and television hostess Samantha Harris kicked off the Juicy Juice Fruit for All Project at the Los Angeles Regional Food Bank. The program will run through August and was launched to help alleviate summertime childhood hunger nationwide. Each time Juicy Juice is bought or an online challenge is completed, a piece of fruit will be donated to children and families in need. So far, more than 4 million pieces of fresh fruit have been donated – there's still quite a way to go before the goal of 35 million is reached, though.

Harris said she's delighted to be part of the Fruit for All Project. “I've always felt passionately that no one should have to suffer from hunger, but now that I am a mom, I know how devastating it would be to struggle to provide healthy meals for my kids.”

According to Vicki Escarra, president and CEO of Feeding America, the program will encourage families to join the fight against hunger in their own communities.