Starting this summer, residents of the UK will be able to make charitable donations at ATMs. Donations can be made after a transaction or separately, but the choice and number of charities will vary depending on the ATM operator. Participating in the initial phase are 12,000 machines owned by the Royal Bank of Scotland (RBS) and independent operator Bank Machine.
According to Bank Machine, the initiative has drawn a strong response from charities, with the company having received 550 applications.
The concept is nothing new, though, as HSBC has already been doing this for seven years. In 2010, more than £300,000 were donated by HSBC's customers through its ATMs.
Bank Machine managing director Ron Delnevo says that this development “demonstrates the ability of ATMs to do more than simply deliver cash.”
More ATM operators are set to follow the lead of the aforementioned financial institutions and will soon be rolling out donation options on their machines as well.
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